Global chief executives rank the UK as the third most important country for investment, jointly with Germany and behind only the US and China.
Despite recent political turmoil, chief executives are increasingly bullish about the UK, according to PwC’s 26th annual Global CEO Survey. Only 9 per cent selected the UK as a market to grow revenue in 2020, compared with 18 per cent who selected it this year.
Kevin Ellis, the chairman and senior partner of PwC UK, said that strength in areas such as artificial intelligence and biotech, alongside a business-friendly environment, made the UK an increasingly attractive market.
“Chief executives don’t expand and invest on a whim — they’re choosing the UK as that’s where they expect to see returns. To