Menu Close

Methodology: America’s Top Next-Gen Wealth Advisors 2021

The future of wealth management is here.

We started our rankings initially in 2001, spotlighting the best-of-the-best advisors. In 2017 we started looking for the up-and-comers with our Next-Gen rankings—those under 40.

With an average tenure of over 16 years, there’s a reason millions of families are entrusting their future with this group: they have proven that they stand among the very best in wealth management. Sandwiched between generations, these advisors are eagerly sought by the industry to best serve families.

They’re seasoned, have lived through market cycles, and their deep relations with families—often representing three or more generations—position them among the best wealth management has ever seen.

Here’s more proof: they’re now appearing on our rankings that have until now been limited to advisors with an average of 30 years’ experience.

We believe our Top Next-Gen Wealth Advisor rankings are an early peek of our future Top Wealth Advisor rankings—say, 10 or more years from now.

Our rankings represent the true role models of the industry. They set the standards, and because these advisors are dedicated to always keeping their edge, they help raise the bar.

Research Process

Since we are recommending advisors to the public, we have to make sure every advisor is high quality and can provide “impact.”

No other advisor ranking provides this type of research and deep due diligence, which includes telephone interviews with every advisor, and in-person meetings—we’ve met with thousands of advisors in their offices.

Every time we interview an advisor we are thinking to ourselves, “is this someone that can offer impact, and would we recommend them to a friend or family member?”

Methodology

The Forbes Next-Gen Wealth Advisors rankings, developed by SHOOK Research, is based on an algorithm of qualitative criterion, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of four years’ experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass the highest standards of best practices. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.

Research Summary For SHOOK Advisors (as of September 2021)

We don’t want 300,000 nominations, so we set thresholds to minimize the quantity we receive, which in this case included:

  • 33,978 nominations for all rankings
  • 17,135 invited to complete online survey
  • 13,116 telephone interviews
  • 2,565 in-person interviews at advisors’ location
  • 1,103 virtual interviews
  • 3,389 individuals considered for our Next-Gen ranking

For more information and complete details on methodology, go to www.shookresearch.com.

Click here for the full list of Forbes‘ Top Next-Gen Wealth Advisors.

Follow me on Twitter or LinkedIn. Check out my website.